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Journal of Management
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Why Some Awards Are More Effective Signals of Quality Than Others: A Study of Movie Awards{dagger}

Gerda Gemser

Faculty of Management and Organization, University of Groningen, The Netherlands, g.gemser{at}rug.nl

Mark A. A. M. Leenders

Faculty of Economics and Business, University of Amsterdam, The Netherlands

Nachoem M. Wijnberg

Faculty of Economics and Business, University of Amsterdam, The Netherlands

In this article, the authors develop and empirically test a conceptual framework that predicts which types of awards have the biggest impact on the competitive performance of the award winners. The empirical setting is an industry where awards proliferate, namely, the U.S. motion picture industry. Overall, their results suggest that awards granted by a jury composed primarily of end consumers, peers, or experts each have a different effect on consumer behavior, which can be explained in terms of differences in source credibility and award salience.

Key Words: effectiveness of movie awards • salience • selection system theory • source credibility

Journal of Management, Vol. 34, No. 1, 25-54 (2008)
DOI: 10.1177/0149206307309258
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