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A Resource-based View of Strategic Alliances and Firm Value in the Electronic Marketplace

Namgyoo K. Park

Graduate School of Management, KAIST, Supex Bldg Room 332, 207-43 Cheongryangri-2 dong, Dongdaemun-gu, Seoul, 130-868, South Koreanpark{at}kgsm.kaist.ac.kr

John M. Mezias

Department of Management, School of Business Administration, University of Miami, 414-H Jenkins, 5250 University Drive, Coral Gables, FL 33124, USAjmezias{at}miami.edu

Jaeyong Song

College of Business Administration, Seoul National University, Shinlim-Dong, Kwanak-Ku, Seoul, 151-742, South Koreajs721{at}freechal.com

This study relies on the resource-based view to examine how alliances of e-commerce firms affect firm value in an emerging business sector. Using an event study method, we investigate 272 alliances of 69 e-commerce firms. Our findings show that alliances of e-commerce firms in general have a positive effect on firm value. Unlike previous studies of alliances, we find that marketing alliances generate significantly greater firm value than technology alliances. Our results also show that alliances with other e-commerce partners do not have a significantly different effect on firm value than alliances with bricks-and-mortar partners. Implications and avenues for future research are discussed.

Journal of Management, Vol. 30, No. 1, 7-27 (2004)
DOI: 10.1016/j.jm.2002.11.001
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