|
Sign In to gain access to subscriptions and/or personal tools.
|
Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories
David L. Deephouse
Louisiana State University
The resource-based view proposes that reputation is a resource leading to competitive advantage. Past research tested this by using Fortune ratings to measure reputation, but these ratings are theoretically weak. This paper integrates mass communication theory into past research to develop a concept called media reputation, defined as the overall evaluation of a firm presented in the media. Theoretical and empirical analyses indicate that media reputation is a resource that increases the performance of commercial banks.
Journal of Management, Vol. 26, No. 6,
1091-1112 (2000)
DOI: 10.1177/014920630002600602
 CiteULike  Complore  Connotea  Del.icio.us  Digg  Reddit  Technorati  Twitter What's this?
This article has been cited by other articles:
|
|
|
|
 
P. Capriotti
Economic and Social Roles of Companies in the Mass Media: The Impact Media Visibility Has on Businesses' Being Recognized as Economic and Social Actors
Business Society,
June 1, 2009;
48(2):
225 - 242.
[Abstract]
[PDF]
|
|
|
|
|
|
|
S. Vallentin
Private Management and Public Opinion: Corporate Social Responsiveness Revisited
Business Society,
March 1, 2009;
48(1):
60 - 87.
[Abstract]
[PDF]
|
|
|
|
|
|
|
S. D. Chowdhury and E. Z. Wang
Institutional Activism Types and CEO Compensation: A Time-Series Analysis of Large Canadian Corporations {dagger}
Journal of Management,
February 1, 2009;
35(1):
5 - 36.
[Abstract]
[PDF]
|
|
|
|
|
|
|
E. Henry
Are Investors Influenced By How Earnings Press Releases Are Written?
Journal of Business Communication,
October 1, 2008;
45(4):
363 - 407.
[Abstract]
[PDF]
|
|
|
|
|
|
|
P. Puncheva
The Role of Corporate Reputation in the Stakeholder Decision-Making Process
Business Society,
September 1, 2008;
47(3):
272 - 290.
[Abstract]
[PDF]
|
|
|
|
|
|
|
M. Radu and R. Redien-Collot
The Social Representation of Entrepreneurs in the French Press: Desirable and Feasible Models?
International Small Business Journal,
June 1, 2008;
26(3):
259 - 298.
[Abstract]
[PDF]
|
|
|
|
|
|
|
B. King
A Social Movement Perspective of Stakeholder Collective Action and Influence
Business Society,
March 1, 2008;
47(1):
21 - 49.
[Abstract]
[PDF]
|
|
|
|
|
|
|
Q. M. Roberson and Hyeon Jeong Park
Examining the Link Between Diversity and Firm Performance: The Effects of Diversity Reputation and Leader Racial Diversity
Group Organization Management,
October 1, 2007;
32(5):
548 - 568.
[Abstract]
[PDF]
|
|
|
|
|
|
|
V. P. Rindova, A. P. Petkova, and S. Kotha
Standing out: how new firms in emerging markets build reputation
Strategic Organization,
February 1, 2007;
5(1):
31 - 70.
[Abstract]
[PDF]
|
|
|
|
|
|
|
S. S. Lui and H.-Y. Ngo
The Influence of Structural and Process Factors on Partnership Satisfaction in Interfirm Cooperation
Group Organization Management,
August 1, 2005;
30(4):
378 - 397.
[Abstract]
[PDF]
|
|
|
|
|
|
|
D. J. Flanagan and K. C. O'Shaughnessy
The Effect of Layoffs on Firm Reputation
Journal of Management,
June 1, 2005;
31(3):
445 - 463.
[Abstract]
[PDF]
|
|
|
|
|
|
|
T. G. Pollock
The benefits and costs of underwriters' social capital in the US initial public offerings market
Strategic Organization,
November 1, 2004;
2(4):
357 - 388.
[Abstract]
[PDF]
|
|
|
|
|
|
|
W. T. Coombs
Impact of Past Crises on Current Crisis Communication: Insights From Situational Crisis Communication Theory
Journal of Business Communication,
July 1, 2004;
41(3):
265 - 289.
[Abstract]
[PDF]
|
|
|
|
|
|
|
M. Acquaah
Organizational Competence and Firm-Specific Tobin's q: The Moderating Role of Corporate Reputation
Strategic Organization,
November 1, 2003;
1(4):
383 - 411.
[Abstract]
[PDF]
|
|
|
|
|
|
|
J. G. Combs and D. J. Ketchen Jr.
Why Do Firms Use Franchising as an Entrepreneurial Strategy?: A Meta-Analysis
Journal of Management,
June 1, 2003;
29(3):
443 - 465.
[Abstract]
[PDF]
|
|
|
|
|
|
|
J. F. Mahon
Corporate Reputation: Research Agenda Using Strategy and Stakeholder Literature
Business Society,
December 1, 2002;
41(4):
415 - 445.
[Abstract]
[PDF]
|
|
|
|
|
|
|
M. J. Hatch and M. Schultz
The Dynamics of Organizational Identity
Human Relations,
August 1, 2002;
55(8):
989 - 1018.
[Abstract]
[PDF]
|
|
|
|
|
|
|
R. K. Srivastava, L. Fahey, and H. K. Christensen
The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
Journal of Management,
December 1, 2001;
27(6):
777 - 802.
[Abstract]
[PDF]
|
|
|
|
|
