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Enhancing Entrepreneurial Orientation Research: Operationalizing and Measuring a Key Strategic Decision Making Process

Douglas W. Lyon

Utah State University

G. T. Lumpkin

University of Illinois at Chicago

Gregory G. Dess

University of Kentucky

As a means to enhance prescriptive theory on a firm’s entrepreneurial orientation, this paper addresses the strengths and weaknesses of three approaches to measurement: managerial perceptions, firm behaviors, and resource allocations. We examine a set of recent studies employing these approaches, propose important contingencies regarding their use, and suggest that measurement accuracy can be improved by using a triangulation of methods. The paper concludes with a discussion of theoretical, resource availability, and interpretability considerations in measurement selection.

Journal of Management, Vol. 26, No. 5, 1055-1085 (2000)
DOI: 10.1177/014920630002600503
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