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Cultural Differences in Innovation Championing Strategies

Georgia Institute of Technology

S. Venkataraman

Rennselear Polytechnic Institute

Ian MacMillan

University of Pennsylvania

This study examines the relationship between national culture and national preferences for innovation championing strategies for a sample of 1228 individuals in 30 countries. The study finds that the more uncertainty avoiding a society is the more people prefer champions to work through organizational norms, rules and procedures to promote innovation. The more power distant a society is the more people prefer champions to focus on gaining the support of those in authority before other actions are taken on an innovation rather than on building a broad base of support among organization members for new ideas. The more collectivist a society is the more people prefer champions to seek cross-functional support for the innovation effort.

Journal of Management, Vol. 21, No. 5, 931-952 (1995)
DOI: 10.1177/014920639502100507


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