Journal of Management

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Register here to gain access to SAGE's 500+ Journals Online

Click here for more information on Handbook of Organizational and Managerial Wisdom

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (OnlineFirst PDF)
Right arrow All Versions of this Article:
0149206308318611v1
34/4/786    most recent
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Google Scholar
Right arrow Articles by Madjar, N.
Right arrow Articles by Shalley, C. E.
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
First published on May 20, 2008, doi:10.1177/0149206308318611

Journal of Management 2008;34:786.

A more recent version of this article appeared on August 1, 2008

Article

Multiple Tasks' and Multiple Goals' Effect on Creativity: Forced Incubation or Just a Distraction?

Nora Madjar* and Christina E. Shalley

* To whom correspondence should be addressed. E-mail: nora.madjar{at}business.uconn.edu.


  Abstract
The authors examine the effects of multiple goals on three different tasks (i.e., two creativity tasks and one intervening task) and the discretion to switch back and forth between tasks on creative performance. They propose that individuals’ focus of attention and cognitive exhaustion may explain the hypothesized effects on incubation and subsequent creativity. Results demonstrate the highest creativity when individuals have goals for all tasks and discretion to switch between them. The results in part are explained by focus of attention and cognitive exhaustion. The authors discuss how multiple tasks’ and goals’ effect on creativity can lead to forced incubation.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?